A multinational snack company wanted to gain insights into their products’ usage, targeting specific geos and demographics to learn about specific products.

For each product, classification was:

• Acquire – Never purchased the product.
• Retain – Purchased the product in the past 6m.
• Reclaim – Purchased the product prior to 6m.

Where possible, gender, age, location, social economical status, education, and marital status were collected.