Industries

An International Food and Beverage Giant Gains Valuable Customer Insights

Use Cases

people targeted

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geo selected (Spain)

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products tested

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Problem

A multinational snack company wanted to gain insights into their products’ usage, targeting specific geos and demographics to learn about specific products.

For each product, classification was:

Acquire – Never purchased the product.
Retain – Purchased the product in the past 6m.
Reclaim – Purchased the product prior to 6m.

Where possible, gender, age, location, social economical status, education, and marital status were collected.

Solution

The company leveraged Tasq’s unlimited global reach, on-demand professional crowd of Tasqers and Decentralized Human Guidance that can be spun up or down, based on project needs.

The Workflow

Step 1: Gather images of relevant Products
Step 2: Quality. Define “trick” questions to make
sure the crowd is answering correctly (including
fake products and “must-answer” questions)
Step 3: Build workflow (simply change questions
if needed) and target the right geo